A.S. Adventure runs a network of stores focusing on the outdoor, travel, casual and action target group.

Mitiska shareholding: 50%

Investment year: 1998

Growth 1998 - 2007:
Shops: from 3 in Antwerp to 88 (B, NL & UK)
Sales: from Eur 8 m to Eur 202 m

Divestment year: 2007


Key events:

1998 - 2000AS Adventure opens 6 new stores in Belgium
2000International expansion with the acquisition of Cotswold Outdoor (UK)
2001Expansion of head office and distribution centre
2002 - 2007Expansion in Belgium and in the United Kingdom to 59 stores, strengthening the management team
2007International expansion with the acquisition of Bever Zwerfsport (NL)

In 2007 Mitiska sold its participation to Lion Capital.