Direct Investments

Fun is a retail chain specialising in the sale of toys, baby articles and seasonal goods. School and office supplies are also an important part of the product range.

The renovated shops were designed to offer a pleasant, inviting shopping environment for parents and children alike. They are mainly to be found on the outskirts of city centres and along major approach roads.

Fundoo, a specialist in online shops (,, etc.) joined the Fun Group in 2013.

Mitiska shareholding: 76 %

Investment year: 1999


Growth 1999 - 2013:
Shops from 4 to 30
Sales from Eur 7 m to Eur 68 m