MrBookmaker was an internet company with an online sportsbetting, casino and gaming site, based in Malta and Belgium. It's main target markets were France, Belgium and the Netherlands. In these countries, the company's strategy was to offer better payouts, a more complete product range and superior customer service than the competitors.

Mitiska* shareholding: 40%

Investment year: 2000

Growth 2000 - 2005:
Sales: from Eur 0 to EUR 100 m

Divestment year: 2005

Key events:

2000Start-up and first sales
2000-2004Expansion in Belgium, the Netherlands and France
Development of new products: casino, poker

In 2005, Mitiska sold its participation in MrBookmaker to Unibet (Stockholm listed).

* via Net Fund Europe